Facebook Advertising FAQs

Facebook has 1.18 billion daily active users. There is no other online marketing channel that can deliver this kind of reach.

 

How does it work?

Facebook Ads uses it’s highly targeted technology to help you reach and connect with the most valuable people for your business. You can choose your audiences based on demographics, emails lists and even your website visitors. Ads can appear directly in user’s News Feeds on desktop & mobile, and in the right column of Facebook on desktop. Facebook is a cost effective and and is a great advertising tool for generating new business.

How do I target my audience?

The biggest advantage of using Facebook advertising is the ability to target your audience in the most granular ways. Rather than bidding on keywords like Google AdWords Facebook allows you to target users based on age, sex, location, interests, relationship status, languages spoken, level of education, and even by workplace for certain, large employers. You can also target by your email lists, CRM lists, remarket to website visitors with the Custom Audience capability and even build Lookalike audience based on them. Facebook makes reaching these people easier and more effective than any other advertising medium.

 

Where should I direct my audience once they click on my ad?

Facebook allows advertisers to send traffic to external websites and to internal Facebook Pages. Facebook has shifted its recommendation from sending to other Facebook Pages to directing users back to your website. Your website or landing page absolutely HAS to be mobile responsive as over 60% of Facebook users only login on mobile. All that advertising will go to waste if your audience can’t see your page on their mobile device.

Can I edit or pause an Ad?

You can edit, pause, delete, or resume one ad at a time, or you can change many ads at once.

 

Do they work?

In short, yes they work. However in order for your Facebook Ad to be successful in generating new business there needs to be a lot of work tht goes into them. You ads have to have the right goals to ensure your are measuring the correct elements.

Facebook has some of the most highly targeted, lowest cost per click advertising available on the internet today.

 

How much does it cost?

Your Facebook Advertising budget will really depend on your specific goals for the campaign, and the audience you are targeting. If you are a nationwide business or if you are even targeting specific states, your budget would be more than if you are a store looking to attract local business in a small town. Small, local businesses can often start with a $25 ad campaign

We plan Facebook advertising campaigns strategically to reach your audience no matter how niche they are. Our strategies are written specifically for your target audience, so they can find what they’re looking for—on your site. If you’re interested in talking to us about a Facebook Advertising campaign then contact us here!

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